If you’ve spent any time scrolling through #BeautyTok, you know TikTok is the place to discover beauty products that actually work. Whether it’s skincare that transforms your glow overnight or viral hair tools that give you a salon finish at home — the TikTok girlies do not play when it comes to finding holy grails.
After seeing the same products pop up over and over, I gave in and tried a bunch of them from Amazon. And let me tell you… some of these went straight into my forever stash. So, I’m sharing the top 10 Amazon beauty finds that blew up on TikTok — plus my honest thoughts and results!
1. Revlon One-Step Volumizer Hair Dryer and Hot Air Brush
Why it went viral: Instant blowout at home? Yes, please. This tool took TikTok by storm for giving salon-style volume and shine in under 15 minutes.
My experience: This was a game-changer for my morning routine. I have thick hair, and this cut my drying time in half. The volume it gives is chef’s kiss — think 90s supermodel hair. It’s worth every penny.
2. CeraVe Hydrating Facial Cleanser
Why it went viral: Dermatologists on TikTok swear by it — and so does seemingly everyone else. It’s gentle, affordable, and effective.
My experience: I started using this during a breakout and my skin calmed down within a week. No tightness or irritation. It’s become my go-to morning cleanser — clean, simple, and does the job.
3. The Ordinary Niacinamide 10% + Zinc 1% Serum
Why it went viral: Acne-prone skin? This serum is a staple on #SkincareTok. It helps reduce breakouts, oiliness, and uneven tone.
My experience: I noticed fewer breakouts and smaller pores within two weeks. I use it every night and wake up with smoother skin. Plus, it layers well under moisturizer.
4. e.l.f. Halo Glow Liquid Filter
Why it went viral: Dubbed the affordable dupe for Charlotte Tilbury’s Hollywood Flawless Filter, this product gives you that glowy, lit-from-within look.
My experience: I wear this on no-makeup days and under foundation when I want extra glow. It blends like a dream and makes my skin look alive. And the price? Unbeatable.
5. Laneige Lip Sleeping Mask
Why it went viral: Plump, soft lips overnight? TikTok influencers were hooked on this — and so was I.
My experience: This isn’t just hype — it works. I use it at night and wake up with pillowy, hydrated lips. My lipstick glides on better and no more flakiness. A little goes a long way too.
6. Maybelline Lifter Gloss with Hyaluronic Acid
Why it went viral: A dupe for high-end glosses, this one gives hydration and shine without the sticky feel.
My experience: Shade “Moon” is my everyday go-to. It feels luxurious and makes my lips look fuller. I’ve repurchased this twice — it’s that good.
7. Tree Hut Shea Sugar Scrub
Why it went viral: #SelfCareSunday wouldn’t be complete without this scrub. With amazing scents and smoothing power, this scrub became a TikTok staple.
My experience: I tried the Tropical Mango scent and WOW. My skin felt so soft and smelled amazing all day. I use it 2-3 times a week before shaving, and it makes a big difference.
8. Essence Lash Princess False Lash Effect Mascara
Why it went viral: $5 mascara that performs like a $30 one? TikTok couldn’t get enough.
My experience: This mascara gave me volume, length, and no flaking — all without falsies. It quickly became my everyday favorite. I keep backups because it’s always selling out.
9. Supergoop! Unseen Sunscreen SPF 40
Why it went viral: Clear, weightless, and acts as a primer? No wonder everyone on TikTok is obsessed with this sunscreen.
My experience: I hate greasy sunscreens, and this one changed the game. It leaves my skin silky, doesn’t pill under makeup, and gives invisible protection. Worth the splurge.
10. Jade Roller & Gua Sha Set
Why it went viral: Gua Sha tutorials went viral for helping reduce puffiness and sculpt the face naturally.
My experience: I use my jade roller in the mornings and gua sha at night with facial oil. It’s not only relaxing, but I also noticed less puffiness in my cheeks and jawline. Plus, it’s a great ritual to unwind.
Final Thoughts
TikTok has definitely changed how we discover beauty products, and these viral finds from Amazon are worth the hype. From glow-boosting makeup to skincare that actually works, these are the 10 products I personally tried, loved, and would totally repurchase.
If you’re looking to refresh your routine or just love trying new products like I do — add a few of these to your Amazon cart. You won’t regret it.
Which of these have you tried? Any TikTok finds you’re obsessed with? Let me know in the comments!
This post contains affiliate links, which means I may earn a small commission at no extra cost to you. I only recommend products I truly love and use myself. Revlon One-Step Volumizer Hair Dryer and Hot Air Brush
Why it went viral: Instant blowout at home? Yes, please. This tool took TikTok by storm for giving salon-style volume and shine in under 15 minutes.
My experience: This was a game-changer for my morning routine. I have thick hair, and this cut my drying time in half. The volume it gives is chef’s kiss — think 90s supermodel hair. It’s worth every penny.
